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Social media contests for trade shows
Measure the Success of Your Social Media Contest.
Connect with potential customers to start building or really good stuff coupon code january 2015 deepening a business relationship prior to the show.
Social media allows you to tailor advertising for your trade show booth, and get an almost instant response on how well youre doing.Promoting your contests across your other channels is one of the best ways to help it succeed.It doesnt care whether youve been in business for 100 years or one month.Each of the goals above has a metric that you can attach to it: Increase social following: Number of followers.Why Create Social Media Contests?Infrequent posts cause you to lose your connection with your audience.You need to follow.If you use more than one social media outlet to promote your trade show appearance, youll need to build some way into your strategy to know which visitor came as a result of what social media.As a result, the quality of your entries may be lower than youd get with a video or photo contest.Facebook, Instagram, Twitter or maybe Snapchat?Use photo contests if your goals are to increase engagement or get more followers.For instance, the online supermarket Ocado held an essay contest that asked participants If you were to open a restaurant, what would you call it and why?Just because youre giving away something for free, dont expect people to come flocking to youespecially if you dont currently have a large active following.Set Goals for Your Social Media Contest.
Growing your audience gives your brand more exposure so it should be at the forefront of your strategy.
Reward Social Sharing Remember what we said earlier about getting other people to share your contest to make it go viral?
Unfortunately there is no set formula to guarantee your contest will go viral.That way you can easily filter out unrelated Tweets and Instagram posts inside your inbox.This is where most businesses miss out on a huge opportunity, and why their traffic and engagements drops dramatically once the contest is over. .The contest will help you maintain your current followers plus expand your reach even more.Generally participants will have to take a themed photo and post it on the social network of your choice.Its very important to follow these rules to avoid having your contest removed. .
Dont Forget to Read the Contest Rules Policies Many brands arent aware, but different social networks have specific rules and guidelines to follow for social media contests.
Wed love to hear sonic electronix coupon code your successes and how you make trade shows a more social experience.
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